Introducing a Map-Based CRM for Marine Transportation
noaur’s client - Saariston Kaivuu ja Merikuljetus Ay, a marine services provider in Finland’s Turku Archipelago, faced operational challenges in managing seasonal demand for buoy services, pier construction, material deliveries, and dredging. Manual processes and inefficient route planning posed the risk of delays, high fuel costs, and environmental strain. Understanding the challenges and opportunities, we partnered to develop a sustainable, map-based CRM system - PINARINE - to streamline operations and reduce ecological impact.
PROJECT INFO
- Service: Software Development, Custom CRM for Marine Services
- Industry: Marine Transportation & Logistics
- Technologies: Next.js & Supabase
- Platform: Web-app
OUR SOLUTION
As a result, noaur developed PINARINE, a custom map-based CRM web-app designed to modernize marine logistics while prioritizing sustainability. Built with Next.js and Supabase, the platform allows the client to track real-time data, plan for route optimization, and utilize a user-friendly interface to empower their internal crew.
THE OUTCOME
PINARINE transformed the client’s logistics operations, efficiently managing deliveries to remote summer cottages during peak demand with minimal delays. By optimizing routes, the app reduced fuel consumption and lowered CO2 emissions, directly addressing the environmental strain of frequent voyages. This efficiency also reduced operational costs, enabling scalable, cost-effective service during high-traffic periods.
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